Inspiranza Creativity is a creative coaching business whose target audience includes creatives, entrepreneurs, and people experiencing grief – specifically those that are ready to shift to being hopeful.
They needed a logo and brand identity that would communicate their calming, joyful, and empathetic approach to coaching, as well as project the confidence of an experienced entrepreneur familiar with the grief process.
In order to highlight these somewhat opposing directives, I designed the logo with bright, exuberant orange and a grounding, traditional dark blue. The logomark is comprised of two reflected shapes that hint at both a flower and a flame, and the wordmark combines the more whimsical Pompiere font with Raleway.
The final business cards and letterhead incorporate the curved shape of the logomark repeated in Sea Mist, contrasted against Mango and Teal boxes anchoring the design.